About Her Aura

Founded by Alexis & Dakota Smith, based in Ashland, KY - Her Aura became the name of a brand based out of love. Thinking of love, Dakota found that Alexis' "aura" was the most loving and caring things she had.

In a world of self-confidence issues, body issues, and self-esteem issues - Dakota and Alexis did not want their daughter to grow up thinking that beauty is a hard thing to achieve. They believe beauty is found from your own perspective, which is why the brand Her Aura was founded. Her Aura helps woman of all ages to find themselves without losing Her self-confidence.